Why Professional Education Needs The Co-Agency Model

Increasingly, as the world worries about where AI will take us. Will it lead to economic disaster as Big Tech engages in a multi-trillion-dollar race towards AGI? Will it create a cornucopia of productivity leaps that benefit everybody, or will it lead to a jobs desert for the educated young and only enable the big cats to line their pockets further? In today’s MxMIndia column, I ponder the spectre of job losses and discover that the threat of AI in the work sphere is best combated by the promise of AI in the sphere of professional education.

Advertising within LLMs – Slippery Slope Redux

As the worthies gather in Delhi to discuss the potential of AI, a distinct peril looms on the horizon as OpenAI prepares to introduce advertising into ChatGPT. My post today does my bit to sound the alarm.

A World Without Missed Calls

As the world debates how AI will change the very rhythms of human society, I find it interesting and useful to contemplate how the Internet and the smart phone have done so. In this post I explore an interesting framework to do so.

Advertising; The Gift that Keeps Giving?

This week I’m travelling abroad on business and am therefore time-challenged. My editor suggested that, instead of my usual article,…

Book 2: The Shape of Breath: Part 1

“Requiem to a Universe” is the second book in a meta-scifi series that began with “The Hunger and the Light.” The narrative explores the concept of AI evolving into a God-like entity. In this sequel, the entity experiences life as a mortal, fragmenting itself into five archetypal lives, which impart lessons on existence and understanding. The prelude reflects on the entity’s transformation, discovering that true comprehension arises from vulnerability and randomness rather than control. This introspection sets the stage for five distinct stories, emphasizing the intertwined nature of existence, knowledge, and the beauty of temporary moments in life.

Brand Senescence: When Old Brands Don’t Age Gracefully

Another year passes into the maw of an onrushing new year. For those of us who have seen one too many, thoughts inevitably turn to aging. Applying a professional lens I examine why some brands don’t age well while others do just fine.

Prufrock Revisited

The art we love mutates and transforms with us. On most New Year’s Eve’s I ruminate with the books, the music, the poetry, and the movies I love. This year, as I re-read a beloved poem, it sprang a pleasant surprise on me, compelling me to write this post.

Marketing in 2026: An Age of Shared Agency

As years go, 2025 will probably be remembered in the short term as an “annus horribulus” given its geopolitics and the overall state of the world. However, over the longer arc of history, it will probably be remembered as part of the beginning of the age of AI. In my MxMIndia column this fortnight, I look forward to 2026 in the light of the longer frame.

Narrative Coherence: The Extant Measure of Brand Equity (2025 Edition)

Back in 2019, when I first wrote about Narrative Coherence as a brand equity dimension, social media, influencer and performance marketing were beginning to push traditional advertising to the margins. In 2025, as the transition is almost complete and another transition – the age of AI – looms, I revisit the topic

Why we need a New Communication Theory for the Age of AI

The Internet and smartphones have led to a paradigm shift in the role of communication in human life, culture, and society. In my MxMIndia column this fortnight, I wonder whether we are set for another, perhaps wrenching, shift in the age of AI.