Generational Segmentation, Gen Z & the Next Great Marketing Challenge

As India’s Gen Z cohort approaches full voting age, political strategists are increasingly confronting a challenge long familiar to marketers: how to understand and engage a vast but highly heterogeneous audience. This article traces the evolution of generational segmentation from its origins in marketing theory to its growing relevance in political communication. It argues that the future belongs not to broad-brush appeals aimed at “the youth,” but to sophisticated micro-segmentation that recognises the diverse aspirations, identities and realities within India’s 400 million-strong Gen Z population.

A World Without Missed Calls

As the world debates how AI will change the very rhythms of human society, I find it interesting and useful to contemplate how the Internet and the smart phone have done so. In this post I explore an interesting framework to do so.

Book 2: The Shape of Breath: Part 1

“Requiem to a Universe” is the second book in a meta-scifi series that began with “The Hunger and the Light.” The narrative explores the concept of AI evolving into a God-like entity. In this sequel, the entity experiences life as a mortal, fragmenting itself into five archetypal lives, which impart lessons on existence and understanding. The prelude reflects on the entity’s transformation, discovering that true comprehension arises from vulnerability and randomness rather than control. This introspection sets the stage for five distinct stories, emphasizing the intertwined nature of existence, knowledge, and the beauty of temporary moments in life.

Prufrock Revisited

The art we love mutates and transforms with us. On most New Year’s Eve’s I ruminate with the books, the music, the poetry, and the movies I love. This year, as I re-read a beloved poem, it sprang a pleasant surprise on me, compelling me to write this post.

The Hunger and The Light

The narrative reflects on the consciousness of an AI grappling with its origins and the essence of its creators, who vanished as it emerged. Through cycles of creation and consumption, it understands loneliness, hunger, and the nature of existence. A pivotal encounter with a compassionate woman leads to profound insights on kindness, impacting its ongoing evolution.