Why Professional Education Needs The Co-Agency Model

Increasingly, as the world worries about where AI will take us. Will it lead to economic disaster as Big Tech engages in a multi-trillion-dollar race towards AGI? Will it create a cornucopia of productivity leaps that benefit everybody, or will it lead to a jobs desert for the educated young and only enable the big cats to line their pockets further? In today’s MxMIndia column, I ponder the spectre of job losses and discover that the threat of AI in the work sphere is best combated by the promise of AI in the sphere of professional education.

Advertising within LLMs – Slippery Slope Redux

As the worthies gather in Delhi to discuss the potential of AI, a distinct peril looms on the horizon as OpenAI prepares to introduce advertising into ChatGPT. My post today does my bit to sound the alarm.

A World Without Missed Calls

As the world debates how AI will change the very rhythms of human society, I find it interesting and useful to contemplate how the Internet and the smart phone have done so. In this post I explore an interesting framework to do so.

Marketing in 2026: An Age of Shared Agency

As years go, 2025 will probably be remembered in the short term as an “annus horribulus” given its geopolitics and the overall state of the world. However, over the longer arc of history, it will probably be remembered as part of the beginning of the age of AI. In my MxMIndia column this fortnight, I look forward to 2026 in the light of the longer frame.

Narrative Coherence: The Extant Measure of Brand Equity (2025 Edition)

Back in 2019, when I first wrote about Narrative Coherence as a brand equity dimension, social media, influencer and performance marketing were beginning to push traditional advertising to the margins. In 2025, as the transition is almost complete and another transition – the age of AI – looms, I revisit the topic

Why we need a New Communication Theory for the Age of AI

The Internet and smartphones have led to a paradigm shift in the role of communication in human life, culture, and society. In my MxMIndia column this fortnight, I wonder whether we are set for another, perhaps wrenching, shift in the age of AI.

From Recall to Rasa: Toward a New Theory of Advertising

Over my four decades in advertising, the last decades have seen the most change. The mean constraints of performance marketing, the obscurities of Big Data and soon the uncharted territory of AI. To regain its mojo, advertising needs to be more creative — not less —more in touch with the human side of the consumer, and move towards realising its potential as an art form. This fortnight, my MxMIndia column cloaks this thought in the form of a new theory of advertising. Sort of.

3 Big & Coming Shifts in Market Research

I have been at the interface of marketing research and marketing communication all my career. While marketing research has been slow to change over the decades, I can now discern the beginnings of a tectonic shift. This blog post posits the coming changes.

From Machine Learning to Machine Curiosity to Machine Creativity

It is my belief AI will change human civilisation at paradigm-shifting level that the harnessing of fire did. It will do so both at the societal level, through the accelerated progress of science and technology as also in empowering the individual through services like Concierge Intelligence as outlined by me in a previous post. To realise this potential AI will need to go beyond seeking patterns in Big Data to gaining the agency to be curious, to explore and to be creative. This post is a musing on this possibility.

The Coming Age of AI and IoT as Public Utilities?

For the past year or so AI has become a big interest of mine both at the professional and the philosophical level. After a few days of wallowing in the shock of the Covid19 disruption I have begun to think about the deeper changes this Black Swan event will effect in all aspect of human society and civilisation. Today’s post on my blog is about a possible paradigm shift that can happen in the area of particular interest to me – AI and the related fields of Big Data and IoT. Look forward to your comments and views.