Over the past few decades, the influence of the Internet, digital media and e-commerce has had a huge impact on consumer marketing and shaken up the traditional structure and dynamics of the world’s advertising and market research agencies. While AI will further accelerate the change, in my MxMIndia column this fortnight, I outline the blossoming opportunity for a new kind of marketing services agency.
Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
While celebrity-driven Influencer Marketing is high-profile there is a lower profile but as if not more effective arm of marketing that is gaining traction. Today’s post takes a brief look at this phenomenon
Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
The post-digital era is upon us – with screen weary consumers seeking more real life connections. In this context event marketing is likely to be the next high growth area provided marketers get a few things right.
A patina of class never hurts a brand. It is this insight that drives the billion of dollars being spent … More
hardraincafe.blog 