Another year passes into the maw of an onrushing new year. For those of us who have seen one too many, thoughts inevitably turn to aging. Applying a professional lens I examine why some brands don’t age well while others do just fine.
Tag: Digital Marketing
From Recall to Rasa: Toward a New Theory of Advertising
Over my four decades in advertising, the last decades have seen the most change. The mean constraints of performance marketing, the obscurities of Big Data and soon the uncharted territory of AI. To regain its mojo, advertising needs to be more creative — not less —more in touch with the human side of the consumer, and move towards realising its potential as an art form. This fortnight, my MxMIndia column cloaks this thought in the form of a new theory of advertising. Sort of.
D2C Brands: To Amazon or Not to Amazon?
Contract manufacturing and an increasingly mature last-mile logistics are two pillars enabling the D2C revolution. How does Amazon fit into this revolution.
From Stealth To Depth: The Coming Shift in Digital Marketing
Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?
hardraincafe.blog 