As years go, 2025 will probably be remembered in the short term as an “annus horribulus” given its geopolitics and the overall state of the world. However, over the longer arc of history, it will probably be remembered as part of the beginning of the age of AI. In my MxMIndia column this fortnight, I look forward to 2026 in the light of the longer frame.
Contract manufacturing and an increasingly mature last-mile logistics are two pillars enabling the D2C revolution. How does Amazon fit into this revolution.
At the heart of good marketing and marketing communication is a grasp of the gestalt. Of what is and what is likely to happen in the broader world of human lives and society. And good art – both the fine and the popular kind – offers us glimpses into this gestalt that while resonating with our own experience allow us to go deeper and wider in our perception of world. In this “review” series of posts I offer my brief takes on books, movies and television that I have liked and which in some way inform and further my practice as a professional strategist.
Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
Once in a while comes along a book or a body of thought that impacts one highly because it is both revolutionary in its newness while at the same time being resonant with one’s deepest notions of self and society. This post is the result of one such book that has crystalized in me a marketing project of global scope and deep societal impact that I hope to evangelize over the coming years. Write to me if you want to join in this nascent effort
He was once a Silicon Valley entrepreneur now focused on entering the real estate development sector in India that he … More
Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.
Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
hardraincafe.blog 