Why Professional Education Needs The Co-Agency Model

Increasingly, as the world worries about where AI will take us. Will it lead to economic disaster as Big Tech engages in a multi-trillion-dollar race towards AGI? Will it create a cornucopia of productivity leaps that benefit everybody, or will it lead to a jobs desert for the educated young and only enable the big cats to line their pockets further? In today’s MxMIndia column, I ponder the spectre of job losses and discover that the threat of AI in the work sphere is best combated by the promise of AI in the sphere of professional education.

D2C Brands: To Amazon or Not to Amazon?

Contract manufacturing and an increasingly mature last-mile logistics are two pillars enabling the D2C revolution. How does Amazon fit into this revolution.

The Trouble with E-Learning Platforms

Lately the e-learning platforms in India have had a rough time. In today’s post I put forward the hypothesis that the trouble with them runs deeper than just a post-Covid slackening of demand. And like with all troubled times, in the challenge they face also lies opportunity.

Is Generation Z the “Buddha Generation” and Will It Save The World?

Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.

What comes first – the product or the marketing?

He was once a Silicon Valley entrepreneur now focused on entering the real estate development sector in India that he … More

Influencer Marketing: The Case for Going Deeper

While celebrity-driven Influencer Marketing is high-profile there is a lower profile but as if not more effective arm of marketing that is gaining traction. Today’s post takes a brief look at this phenomenon

To Amazon Or Not To Amazon!

Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.

Decouple to Disrupt

Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.

Beyond Strategy & Positioning: Purpose, Culture and Simplicity

The mantra for sure shot, long standing success is governed more by what is “within” the brand and less by outside factors. Today’s post posits this thesis.
Beyond Strategy & Positioning: Purpose, Culture and Simplicity