As years go, 2025 will probably be remembered in the short term as an “annus horribulus” given its geopolitics and the overall state of the world. However, over the longer arc of history, it will probably be remembered as part of the beginning of the age of AI. In my MxMIndia column this fortnight, I look forward to 2026 in the light of the longer frame.
Over my four decades in advertising, the last decades have seen the most change. The mean constraints of performance marketing, the obscurities of Big Data and soon the uncharted territory of AI. To regain its mojo, advertising needs to be more creative — not less —more in touch with the human side of the consumer, and move towards realising its potential as an art form. This fortnight, my MxMIndia column cloaks this thought in the form of a new theory of advertising. Sort of.
Software as a service underwent a paradigm shift over the past few years. In this post I discuss the possibility of a fundamental change in the marketing strategy B2C brands driven by the maturing of the Internet Age, flexible and contract manufacturing and e-commerce.
I am technophile and love imagining the broad effects of emerging technologies to the humanity’s socio-cultural and economic future with special reference to brands and brand strategy. Today’s post is part of my musings about the next big technological leap – the Metaverse powered by the core technologies of AI and the IoT.
Much has changed over the four decades in my career as a brand and communication strategist. From the certainties of mass-media to the flux of the digital world. From the world of product UPSs to psychographic segmentation. However I find that the fundamentals of brand-building remain much the same. This post outlines three.
There should have been a marketing revolution with the coming of the digital age. And the leaders of the revolution should have been the big brands with their big resources. Instead the big brands are mostly following the old template missing the real opportunity the digital world presents. This post outlines one such opportunity area,
With a new generation of consumers classical marketing is set to make a comeback even while marketing and advertising technology conquer new frontiers. Today’s post on my marketing blog outlines the path.
Making a video or post go viral is the holy grail in digital marketing.
Today’s post on my blog lists some pointers emerging from a recent exhaustive study in the US market and leads from there to a couple of larger questions regarding the science and art of advertising.
Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.
Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
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