Time moves fast. AI seems to move faster. Three years after I first wrote about the Diffusion of AI, a revisit reveals that it has moved from the challenging “chasm” phase to storming through the world like a “tornado”. In this fortnight’s MxMIndia column, while marvelling at its speed, I find that AI is an ecosystem that needs to share its bounty with the users, unlike the creators of social media platforms, who only harvest their attention and engagement. The best catalysts for harnessing AI’s full potential are its users, provided AI platforms treat them as partners and co-creators.