Contract manufacturing and an increasingly mature last-mile logistics are two pillars enabling the D2C revolution. How does Amazon fit into this revolution.
Category: Business Strategy
The Trouble with E-Learning Platforms
Lately the e-learning platforms in India have had a rough time. In today’s post I put forward the hypothesis that the trouble with them runs deeper than just a post-Covid slackening of demand. And like with all troubled times, in the challenge they face also lies opportunity.
Is Generation Z the “Buddha Generation” and Will It Save The World?
Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
What comes first – the product or the marketing?
He was once a Silicon Valley entrepreneur now focused on entering the real estate development sector in India that he … More
Influencer Marketing: The Case for Going Deeper
While celebrity-driven Influencer Marketing is high-profile there is a lower profile but as if not more effective arm of marketing that is gaining traction. Today’s post takes a brief look at this phenomenon
To Amazon Or Not To Amazon!
Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.
Decouple to Disrupt
Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
Beyond Strategy & Positioning: Purpose, Culture and Simplicity
The mantra for sure shot, long standing success is governed more by what is “within” the brand and less by outside factors. Today’s post posits this thesis.
Beyond Strategy & Positioning: Purpose, Culture and Simplicity
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