Abstract: As AI increasingly enters the world of creative production, society finds itself confronting a question long familiar in athletics: what constitutes legitimate enhancement, and what crosses into unacceptable intervention? This column explores the historical tolerance of “performance enhancement” in the arts — from narcotics to digital tools — and examines how AI is reshaping our understanding of creativity, authorship and authenticity. It argues that while transparency around AI collaboration is important in the early years, the future may reverse today’s assumptions: AI-assisted creativity will become normal, while purely human-made work may emerge as a rare artisanal category