Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
Marketing to the Heart: The Science of Consumer Emotions
Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.
By AI Of AI To AI
Jamie Bartlett in his article “A Vision Of The Dark Future of Advertising” offers an interesting glimpse of a future…
Beyond Strategy & Positioning: Purpose, Culture and Simplicity
The mantra for sure shot, long standing success is governed more by what is “within” the brand and less by outside factors. Today’s post posits this thesis.
Beyond Strategy & Positioning: Purpose, Culture and Simplicity
Event Marketing in The Post Digital Era
The post-digital era is upon us – with screen weary consumers seeking more real life connections. In this context event marketing is likely to be the next high growth area provided marketers get a few things right.
The class to mass conundrum in marketing
A patina of class never hurts a brand. It is this insight that drives the billion of dollars being spent…
Shifting from “Projective Marketing” To “Focus Marketing” – The Key Marketing Analytics Challenge
A survey conducted by Duke University’s Fuqua School of Business reports that the percentage of US marketing budgets that companies…
From Stealth To Depth: The Coming Shift in Digital Marketing
Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?
BGO: MR’s PME problem
Market research can do with a overhaul. This post briefly examines why, what and how.
The Sequel Dilemma: The Challenge That Political Campaigns Face
The world will watch as India girds to elect it’s new Government next year (late this year?). Marketers and communicators will watch with special interest whether BJP will be able to craft a worthy successor to it’s blockbuster “Aabki Baar Modi Sarkar” campaign. This post briefly delineates a broad approach.
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