In my pursuit of discerning and studying shifts in the world of marketing I sometime perceive a change that might help the world combat its present ills of rising inequality, the threat of climate change and monopolistic rapaciousness. One such shift I perceive is in the increasing need for businesses to build their B2B brand and the conditions under which they need to do so. Today’s post on my blog outlines this shift.
Once in a while comes along a book or a body of thought that impacts one highly because it is both revolutionary in its newness while at the same time being resonant with one’s deepest notions of self and society. This post is the result of one such book that has crystalized in me a marketing project of global scope and deep societal impact that I hope to evangelize over the coming years. Write to me if you want to join in this nascent effort
Making a video or post go viral is the holy grail in digital marketing.
Today’s post on my blog lists some pointers emerging from a recent exhaustive study in the US market and leads from there to a couple of larger questions regarding the science and art of advertising.
Here is the second of the series “Decoding Creative Advertising” where I reference Apple’s advertising over the decades to discern a greatness-making creative strategy driving some of their campaigns. The first of this series was published on my blog on June 3 where I examined the creative strategy driving the Volkswagen Beetle campaign of the 50s.
The current use of AI in marketing is shallow. This post is about how the next generation of AI will get to the core of marketing.
Today’s post is the first in a new series titled “Decoding Creative Advertising” In my experience the sobriquet “creative” applies to a very small number of advertising campaigns. Campaigns that are created by people who break the rules of advertising not because they can but because their mastery of them allows them to transcend them. I undertake the decoding of some such campaigns as an exercise in refreshing the sense of possibilities inherent in the art of advertising.
The True Promise of AI in Marketing
I believe the use of analytic and AI in marketing till date has not just been sub-optimal but in the wrong direction. This post briefly points out a new direction
These days I spend a lot of time learning where AI and Deep Learning are going and musing their use in strategy and marketing. This post is a side-product of my ongoing pondering
He was once a Silicon Valley entrepreneur now focused on entering the real estate development sector in India that he…
While celebrity-driven Influencer Marketing is high-profile there is a lower profile but as if not more effective arm of marketing that is gaining traction. Today’s post takes a brief look at this phenomenon
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