Will Big Data powered by a layer of AI will become a public utility like electricity and water?. Available to anyone. For a price of course. As today’s post on my blog here is a short, short story to give the thought narrative life. The game is afoot!
For the past year or so AI has become a big interest of mine both at the professional and the philosophical level. After a few days of wallowing in the shock of the Covid19 disruption I have begun to think about the deeper changes this Black Swan event will effect in all aspect of human society and civilisation. Today’s post on my blog is about a possible paradigm shift that can happen in the area of particular interest to me – AI and the related fields of Big Data and IoT. Look forward to your comments and views.
In this series of messages I share my view and response to books I have recently read and liked. I…
As AI begins to move centre stage in human affairs it is time we start evolving broader laws governing it. This post briefly postulates one such tenet
At the heart of good marketing and marketing communication is a grasp of the gestalt. Of what is and what is likely to happen in the broader world of human lives and society. And good art – both the fine and the popular kind – offers us glimpses into this gestalt that while resonating with our own experience allow us to go deeper and wider in our perception of world. In this “review” series of posts I offer my brief takes on books, movies and television that I have liked and which in some way inform and further my practice as a professional strategist.
Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
In my pursuit of discerning and studying shifts in the world of marketing I sometime perceive a change that might help the world combat its present ills of rising inequality, the threat of climate change and monopolistic rapaciousness. One such shift I perceive is in the increasing need for businesses to build their B2B brand and the conditions under which they need to do so. Today’s post on my blog outlines this shift.
Once in a while comes along a book or a body of thought that impacts one highly because it is both revolutionary in its newness while at the same time being resonant with one’s deepest notions of self and society. This post is the result of one such book that has crystalized in me a marketing project of global scope and deep societal impact that I hope to evangelize over the coming years. Write to me if you want to join in this nascent effort
Making a video or post go viral is the holy grail in digital marketing.
Today’s post on my blog lists some pointers emerging from a recent exhaustive study in the US market and leads from there to a couple of larger questions regarding the science and art of advertising.
Here is the second of the series “Decoding Creative Advertising” where I reference Apple’s advertising over the decades to discern a greatness-making creative strategy driving some of their campaigns. The first of this series was published on my blog on June 3 where I examined the creative strategy driving the Volkswagen Beetle campaign of the 50s.
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