Societal Distancing, as opposed to Social Distancing, has been gathering force well before the pandemic and will continue to be a paradigm-shifting force in human society and, of course, marketing. My blog post today examines this issue. I published a version of this post in MxMIndia on 28th April 2022.
I have been at the interface of marketing research and marketing communication all my career. While marketing research has been slow to change over the decades, I can now discern the beginnings of a tectonic shift. This blog post posits the coming changes.
At the heart of good marketing and marketing communication is a grasp of the gestalt. Of what is and what is likely to happen in the broader world of human lives and society. And good art – both the fine and the popular kind – offers us glimpses into this gestalt that while resonating with our own experience allow us to go deeper and wider in our perception of world. In this “review” series of posts I offer my brief takes on books, movies and television that I have liked and which in some way inform and further my practice as a professional strategist.
Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.
A survey conducted by Duke University’s Fuqua School of Business reports that the percentage of US marketing budgets that companies … More
Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?
Market research can do with a overhaul. This post briefly examines why, what and how.
The world will watch as India girds to elect it’s new Government next year (late this year?). Marketers and communicators will watch with special interest whether BJP will be able to craft a worthy successor to it’s blockbuster “Aabki Baar Modi Sarkar” campaign. This post briefly delineates a broad approach.
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