Once in a while comes along a book or a body of thought that impacts one highly because it is both revolutionary in its newness while at the same time being resonant with one’s deepest notions of self and society. This post is the result of one such book that has crystalized in me a marketing project of global scope and deep societal impact that I hope to evangelize over the coming years. Write to me if you want to join in this nascent effort
The True Promise of AI in Marketing
I believe the use of analytic and AI in marketing till date has not just been sub-optimal but in the wrong direction. This post briefly points out a new direction
Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.
Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.
A survey conducted by Duke University’s Fuqua School of Business reports that the percentage of US marketing budgets that companies … More
Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?
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