With a new generation of consumers classical marketing is set to make a comeback even while marketing and advertising technology conquer new frontiers. Today’s post on my marketing blog outlines the path.
Tag: Marketing
Is Generation Z the “Buddha Generation” and Will It Save The World?
Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
How Marketing Can Be the Hero and not the Handmaiden to The Anti-Heroes Of The Digital Age
Once in a while comes along a book or a body of thought that impacts one highly because it is both revolutionary in its newness while at the same time being resonant with one’s deepest notions of self and society. This post is the result of one such book that has crystalized in me a marketing project of global scope and deep societal impact that I hope to evangelize over the coming years. Write to me if you want to join in this nascent effort
The True Promise of AI in Marketing
The True Promise of AI in Marketing
I believe the use of analytic and AI in marketing till date has not just been sub-optimal but in the wrong direction. This post briefly points out a new direction
