Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.
Tag: Advertising
From Stealth To Depth: The Coming Shift in Digital Marketing
Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?
Of Milk, “Lab Rats” Research and Deprivation Marketing
This post examines a rarely used advertising strategy in the context of the 25th anniversary of a world-famous advertising campaign. It also highlights an unusual research strategy that was causal in creating the iconic campaign.
A New Era In Advertising Creativity?
The most effective of creative people in advertising people have always known that engagement in the key to successful advertising. … More
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