Today’s post is the first in a new series titled “Decoding Creative Advertising” In my experience the sobriquet “creative” applies to a very small number of advertising campaigns. Campaigns that are created by people who break the rules of advertising not because they can but because their mastery of them allows them to transcend them. I undertake the decoding of some such campaigns as an exercise in refreshing the sense of possibilities inherent in the art of advertising.
While celebrity-driven Influencer Marketing is high-profile there is a lower profile but as if not more effective arm of marketing that is gaining traction. Today’s post takes a brief look at this phenomenon
Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.
Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?
This post examines a rarely used advertising strategy in the context of the 25th anniversary of a world-famous advertising campaign. It also highlights an unusual research strategy that was causal in creating the iconic campaign.
The most effective of creative people in advertising people have always known that engagement in the key to successful advertising. … More
