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Tag: Advertising

From Stealth To Depth: The Coming Shift in Digital Marketing

Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?

Advertising, Digital Advertising, Digital Marketing, Social Media

Of Milk, “Lab Rats” Research and Deprivation Marketing

This post examines a rarely used advertising strategy in the context of the 25th anniversary of a world-famous advertising campaign. It also highlights an unusual research strategy that was causal in creating the iconic campaign.

Advertising, Creativity

A New Era In Advertising Creativity?

The most effective of creative people in advertising people have always known that engagement in the key to successful advertising. … More

Advertising, Brand Experience, Consumer Culture Theory, Creativity, Elaboration Likelihood Model, Fashion Advertising, Narrative Arts, Narrative Transportation

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