The current use of AI in marketing is shallow. This post is about how the next generation of AI will get to the core of marketing.
Decoding Creative Advertising – Mining The Gestalt
Today’s post is the first in a new series titled “Decoding Creative Advertising” In my experience the sobriquet “creative” applies to a very small number of advertising campaigns. Campaigns that are created by people who break the rules of advertising not because they can but because their mastery of them allows them to transcend them. I undertake the decoding of some such campaigns as an exercise in refreshing the sense of possibilities inherent in the art of advertising.
The True Promise of AI in Marketing
The True Promise of AI in Marketing
I believe the use of analytic and AI in marketing till date has not just been sub-optimal but in the wrong direction. This post briefly points out a new direction
Advertising and The P versus NP Problem
These days I spend a lot of time learning where AI and Deep Learning are going and musing their use in strategy and marketing. This post is a side-product of my ongoing pondering
What comes first – the product or the marketing?
He was once a Silicon Valley entrepreneur now focused on entering the real estate development sector in India that he…
Influencer Marketing: The Case for Going Deeper
While celebrity-driven Influencer Marketing is high-profile there is a lower profile but as if not more effective arm of marketing that is gaining traction. Today’s post takes a brief look at this phenomenon
To Amazon Or Not To Amazon!
Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.
Decouple to Disrupt
Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
Marketing to the Heart: The Science of Consumer Emotions
Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.
By AI Of AI To AI
Jamie Bartlett in his article “A Vision Of The Dark Future of Advertising” offers an interesting glimpse of a future…
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