What comes first – the product or the marketing?

He was once a Silicon Valley entrepreneur now focused on entering the real estate development sector in India that he … More

Influencer Marketing: The Case for Going Deeper

While celebrity-driven Influencer Marketing is high-profile there is a lower profile but as if not more effective arm of marketing that is gaining traction. Today’s post takes a brief look at this phenomenon

To Amazon Or Not To Amazon!

Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.

Decouple to Disrupt

Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.

Marketing to the Heart: The Science of Consumer Emotions

Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.

By AI Of AI To AI

Jamie Bartlett in his article “A Vision Of The Dark Future of Advertising” offers an interesting glimpse of a future … More

Event Marketing in The Post Digital Era

The post-digital era is upon us – with screen weary consumers seeking more real life connections. In this context event marketing is likely to be the next high growth area provided marketers get a few things right.