Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
The post-digital era is upon us – with screen weary consumers seeking more real life connections. In this context event marketing is likely to be the next high growth area provided marketers get a few things right.
A survey conducted by Duke University’s Fuqua School of Business reports that the percentage of US marketing budgets that companies … More
Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?
The latest buzz in the technology and business world is around AI. While AI has its esoteric, futuristics and even doomsday dimensions that excite and provoke, in the here and now it has practical applications that improve business efficiency and outcomes. Today’s post takes a brief look at this dimension of AI
What will the impact of AI be on marketing? Will it be one more tool in the hands of marketeers and brands to better discern needs and want, target communications more effectively and improve ROI? Or will the impact go much deeper and be a force that changes they very fundamentals of marketing? Dawar and Bendle in their article present one such intriguing scenario. #Marketing #AI #HBR #Alexa #Siri #AIAssistants #AIPlatforms
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