I have been at the interface of marketing research and marketing communication all my career. While marketing research has been slow to change over the decades, I can now discern the beginnings of a tectonic shift. This blog post posits the coming changes.
Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
A survey conducted by Duke University’s Fuqua School of Business reports that the percentage of US marketing budgets that companies … More
Market research can do with a overhaul. This post briefly examines why, what and how.
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