While celebrity-driven Influencer Marketing is high-profile there is a lower profile but as if not more effective arm of marketing that is gaining traction. Today’s post takes a brief look at this phenomenon
Category: Digital Advertising
To Amazon Or Not To Amazon!
Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.
Marketing to the Heart: The Science of Consumer Emotions
Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.
From Stealth To Depth: The Coming Shift in Digital Marketing
Today’s post on my blog takes a peek into the near future as the world of digital advertising and marketing hurtles headlong into..what?
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