I have been at the interface of marketing research and marketing communication all my career. While marketing research has been slow to change over the decades, I can now discern the beginnings of a tectonic shift. This blog post posits the coming changes.
Lately the e-learning platforms in India have had a rough time. In today’s post I put forward the hypothesis that the trouble with them runs deeper than just a post-Covid slackening of demand. And like with all troubled times, in the challenge they face also lies opportunity.
Software as a service underwent a paradigm shift over the past few years. In this post I discuss the possibility of a fundamental change in the marketing strategy B2C brands driven by the maturing of the Internet Age, flexible and contract manufacturing and e-commerce.
I am technophile and love imagining the broad effects of emerging technologies to the humanity’s socio-cultural and economic future with special reference to brands and brand strategy. Today’s post is part of my musings about the next big technological leap – the Metaverse powered by the core technologies of AI and the IoT.
Much has changed over the four decades in my career as a brand and communication strategist. From the certainties of mass-media to the flux of the digital world. From the world of product UPSs to psychographic segmentation. However I find that the fundamentals of brand-building remain much the same. This post outlines three.
There should have been a marketing revolution with the coming of the digital age. And the leaders of the revolution should have been the big brands with their big resources. Instead the big brands are mostly following the old template missing the real opportunity the digital world presents. This post outlines one such opportunity area,
It is my belief AI will change human civilisation at paradigm-shifting level that the harnessing of fire did. It will do so both at the societal level, through the accelerated progress of science and technology as also in empowering the individual through services like Concierge Intelligence as outlined by me in a previous post. To realise this potential AI will need to go beyond seeking patterns in Big Data to gaining the agency to be curious, to explore and to be creative. This post is a musing on this possibility.
Many fear AI as a tool of repressive regimes and rapacious big business. Instead, I think AI will empower the individual just as the smartphone did through a service I call Concierge Intelligence
With a new generation of consumers classical marketing is set to make a comeback even while marketing and advertising technology conquer new frontiers. Today’s post on my marketing blog outlines the path.
Over the couple of years there has been a creeping disenchantment with the promise of AI. In normal times the cycle would have reversed over a couple of decades. But the pandemic has shortened all cycles of change and I believe AI will make a strong comeback over the next few years. Further I believe that this comeback will be powered by a form of AI that will be an adjunct to an individual and not a corporate or governance tool. A form of AI that I call Concierge Intelligence (CI) It is also my bet that the next big thing in consumer product to rival the smartphone will be CI. This post outlines the forces that will lead to the emergence of CI and its broad contours.
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