Marketing to the Heart: The Science of Consumer Emotions

Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.

Generation Z in India – Viva La Difference!?

It is time marketer’s begin to focus on the post-Millennial generation – Generation Z. Businesses, brands and marketeers need to invest in a deep understanding of this segment to plan for the next decade. A syndicated study that will offer a continuous and rich media dashboard into the psyche of Generation Z, Millennials and Generation X is on the anvil.