What will the impact of AI be on marketing? Will it be one more tool in the hands of marketeers and brands to better discern needs and want, target communications more effectively and improve ROI? Or will the impact go much deeper and be a force that changes they very fundamentals of marketing? Dawar and Bendle in their article present one such intriguing scenario. #Marketing #AI #HBR #Alexa #Siri #AIAssistants #AIPlatforms