Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
It is time marketer’s begin to focus on the post-Millennial generation – Generation Z. Businesses, brands and marketeers need to invest in a deep understanding of this segment to plan for the next decade. A syndicated study that will offer a continuous and rich media dashboard into the psyche of Generation Z, Millennials and Generation X is on the anvil.
hardraincafe.blog 