About a couple of years ago marketers across the word were falling over each other to better understand the Millennials…
Narrative Coherence: The Emerging Measure of Brand Equity?
Over the past decades technology has wrought many changes around us. The most important change has been is the…
Legacy Newspapers as Social Media Platforms: An Opportunity
There is unease in the boardrooms of the Indian newspaper industry. This despite the fact that, bucking…
Neo-Tribalism and The Emerging New Marketing Paradigm
The world is transiting from modernity to a post-modern world of neo-tribalism. Michel Maffesoli, a French sociologist, first posited the…
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