Over the past decades technology has wrought many changes around us. The most important change has been is the … More
Category: Uncategorized
Legacy Newspapers as Social Media Platforms: An Opportunity
There is unease in the boardrooms of the Indian newspaper industry. This despite the fact that, bucking … More
Neo-Tribalism and The Emerging New Marketing Paradigm
The world is transiting from modernity to a post-modern world of neo-tribalism. Michel Maffesoli, a French sociologist, first posited the … More
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