Hello Again Mr. Copperfield!

In this series of messages I share my view and response to books I have recently read and liked. I … More

Audience of One: A Book Review

At the heart of good marketing and marketing communication is a grasp of the gestalt. Of what is and what is likely to happen in the broader world of human lives and society. And good art – both the fine and the popular kind – offers us glimpses into this gestalt that while resonating with our own experience allow us to go deeper and wider in our perception of world. In this “review” series of posts I offer my brief takes on books, movies and television that I have liked and which in some way inform and further my practice as a professional strategist.

Is Generation Z the “Buddha Generation” and Will It Save The World?

Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.

The Increasing Importance of Building B2B Brands in the Digital Era

In my pursuit of discerning and studying shifts in the world of marketing I sometime perceive a change that might help the world combat its present ills of rising inequality, the threat of climate change and monopolistic rapaciousness. One such shift I perceive is in the increasing need for businesses to build their B2B brand and the conditions under which they need to do so. Today’s post on my blog outlines this shift.

How Marketing Can Be the Hero and not the Handmaiden to The Anti-Heroes Of The Digital Age

Once in a while comes along a book or a body of thought that impacts one highly because it is both revolutionary in its newness while at the same time being resonant with one’s deepest notions of self and society. This post is the result of one such book that has crystalized in me a marketing project of global scope and deep societal impact that I hope to evangelize over the coming years. Write to me if you want to join in this nascent effort

The Four Sort Of Fundamentals of Maybe Going Viral

Making a video or post go viral is the holy grail in digital marketing.
Today’s post on my blog lists some pointers emerging from a recent exhaustive study in the US market and leads from there to a couple of larger questions regarding the science and art of advertising.

Decoding Creative Advertising – Addressing The Highest Common Denominator (HCD)

Here is the second of the series “Decoding Creative Advertising” where I reference Apple’s advertising over the decades to discern a greatness-making creative strategy driving some of their campaigns. The first of this series was published on my blog on June 3 where I examined the creative strategy driving the Volkswagen Beetle campaign of the 50s.

Decoding Creative Advertising – Mining The Gestalt

Today’s post is the first in a new series titled “Decoding Creative Advertising” In my experience the sobriquet “creative” applies to a very small number of advertising campaigns. Campaigns that are created by people who break the rules of advertising not because they can but because their mastery of them allows them to transcend them. I undertake the decoding of some such campaigns as an exercise in refreshing the sense of possibilities inherent in the art of advertising.

The True Promise of AI in Marketing

The True Promise of AI in Marketing
I believe the use of analytic and AI in marketing till date has not just been sub-optimal but in the wrong direction. This post briefly points out a new direction

Advertising and The P versus NP Problem

These days I spend a lot of time learning where AI and Deep Learning are going and musing their use in strategy and marketing. This post is a side-product of my ongoing pondering