Decouple to Disrupt

Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.

Marketing to the Heart: The Science of Consumer Emotions

Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.

Shifting from “Projective Marketing” To “Focus Marketing” – The Key Marketing Analytics Challenge

A survey conducted by Duke University’s Fuqua School of Business reports that the percentage of US marketing budgets that companies … More

BGO: MR’s PME problem

Market research can do with a overhaul. This post briefly examines why, what and how.