Societal Distancing, as opposed to Social Distancing, has been gathering force well before the pandemic and will continue to be a paradigm-shifting force in human society and, of course, marketing. My blog post today examines this issue. I published a version of this post in MxMIndia on 28th April 2022.
Marketing is a socio-cultural and socio-economic activity. Great marketing success often lies in anticipating and acting on change in societal and cultural trends which are not yet mainstream but around the corner. Today’s post on my blog is about one such change waiting to happen at the deepest level of society and culture.
This post examines a rarely used advertising strategy in the context of the 25th anniversary of a world-famous advertising campaign. It also highlights an unusual research strategy that was causal in creating the iconic campaign.
Is marketing coming full circle? In the days of the bazzar the shrewd shopkeeper read the personality of the shopper in seconds and tailored his sales pitch accordingly. In the age of lives leaving extensive digital footprints and AI, it is now increasingly possible for modern marketers to do so. Post the Cambridge Analytica scandal, the question is whether they should do so or be allowed to do so? This post argues that the potential for personality targeting provided it is done with permission of the individual and not sneakily
It is time marketer’s begin to focus on the post-Millennial generation – Generation Z. Businesses, brands and marketeers need to invest in a deep understanding of this segment to plan for the next decade. A syndicated study that will offer a continuous and rich media dashboard into the psyche of Generation Z, Millennials and Generation X is on the anvil.
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