Societal Distancing, as opposed to Social Distancing, has been gathering force well before the pandemic and will continue to be a paradigm-shifting force in human society and, of course, marketing. My blog post today examines this issue. I published a version of this post in MxMIndia on 28th April 2022.
Cumulative Advantage is what a brand gets when a consumer picks a brand’s product for repurchase with very little or no thought invested in the purchase. Very often brands destroy cumulative advantage to enhance competitive advantage. This is counterproductive.
While the theory of cumulative advantage works for the FMCG category the article briefly examines it’s applicability to categories like consumer electronics or auto where time between purchases is in terms of years and not weeks or months
hardraincafe.blog 