Today’s post on my blog highlights and briefly discusses a question the answer to which is increasingly central to the business and marketing strategy of a new or small consumer business.
Category: Brand Strategy
Decouple to Disrupt
Disruption is not always about technology.
Today’s post on my blog suggest that sharp consumer insight can be an equally potent source of disruption.
Marketing to the Heart: The Science of Consumer Emotions
Building emotional equity is a keystone of brand-building. Today’s post takes a look at processes that can inject some science into the art of building emotional connections with consumers.
Beyond Strategy & Positioning: Purpose, Culture and Simplicity
The mantra for sure shot, long standing success is governed more by what is “within” the brand and less by outside factors. Today’s post posits this thesis.
Beyond Strategy & Positioning: Purpose, Culture and Simplicity
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