The most effective of creative people in advertising people have always known that engagement in the key to successful advertising. … More
Author: hardraincafe
An alumnus of Indian Institute of Technology, Bombay and Indian Institute of Management, Bangalore I have over three decades of experience enabling leading Indian brands build winning advertising and marketing communication strategies. I have worked with agencies like Draft FCB and Ogilvy and founded and run companies in the area of marketing research, advertising, marketing consultancy and digital marketing. For more see: https://www.linkedin.com/in/ashokeagarrwal/
Marketing Enlightenment
Read Steven Pinker’s new book “Enlightenment Now”. There are many of us who see tribalism, … More
Transiting from the Age of Segmentation to The Age of Personas
About a couple of years ago marketers across the word were falling over each other to better understand the Millennials … More
Narrative Coherence: The Emerging Measure of Brand Equity?
Over the past decades technology has wrought many changes around us. The most important change has been is the … More
Legacy Newspapers as Social Media Platforms: An Opportunity
There is unease in the boardrooms of the Indian newspaper industry. This despite the fact that, bucking … More
Neo-Tribalism and The Emerging New Marketing Paradigm
The world is transiting from modernity to a post-modern world of neo-tribalism. Michel Maffesoli, a French sociologist, first posited the … More
