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Author: hardraincafe

An alumnus of Indian Institute of Technology, Bombay and Indian Institute of Management, Bangalore I have over three decades of experience enabling leading Indian brands build winning advertising and marketing communication strategies. I have worked with agencies like Draft FCB and Ogilvy and founded and run companies in the area of marketing research, advertising, marketing consultancy and digital marketing. For more see: https://www.linkedin.com/in/ashokeagarrwal/

Neo-Tribalism and The Emerging New Marketing Paradigm

The world is transiting from modernity to a post-modern world of neo-tribalism. Michel Maffesoli, a French sociologist, first posited the … More

Amartya Sen, Brexit, David Brooks, Donald Trump, Karoline Debora Hill, Michel Maffesoli, Neo-tribalism, The Time of The Tribes: The Decline of Individualism in Mass Society, Tribalism

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